Ensure that your content’s message is valuable and worthwhile. Create Valuable Content to Promote Your Instagram Pageĭon’t just post a video or photo for the sake of posting. When you comment on another Instagram account’s post, be sure to provide insightful and valuable feedback that will encourage others outside of your network to turn to your page for financial advice. Use this opportunity to build trust and rapport with your growing following and strengthen your relationship with your audience. Using your existing network of colleagues, family, friends, and business partners to help promote your Instagram account will help build a sense of community around your brand that will boost your relationships and engagement with others.īe sure to prioritize genuine engagementover all else. Utilize Your Existing Network to Promote Your Account In addition, you can link out to your Instagram page from your website or LinkedIn page to further promote brand awareness and increase engagement with your existing client base. Ensure that you link to your Instagram page throughout your other media channels and landing pages to help drive traffic, and vice versa.įor example, if you send weekly newsletters, you can include a link to your Instagram page at the bottom of the newsletter to encourage your clients to follow along. Your marketing strategy should include more than just your Instagram page. Now that you’ve checked the basics, let’s dive in. ✅ Complete Your Profile: Double-check to ensure you have a relevant logo, eye-catching imagery, an accurate description of your business in the bio section, and contact information. The business profile will provide you with analytics and performance metrics to help you understand the progress of your account and your content. ✅ Register as a Business Account: Make sure that your Instagram account is set up as a business profile rather than a personal profile. Today, we’ll take you through various ways to promote your financial advisory firm’s Instagram page.īefore getting into the nitty gritty, begin with this check-list to ensure your account is set up for success. In our previous blog, we shared the five key benefits of Instagram for financial advisory firms and explained the importance of embracing the platform to grow your brand, business, and client base.
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4 Ways to Promote Your Financial Advisory Instagram Page For Free
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